Lindsey Zouein

Lindsey is a marketing, brand, and communications consultant. She specialises in helping companies draw out and refine the stories of their work and new ventures. Her clients range from startups to established firms, and run across sectors, including finance, infrastructure, biomedical, and design. As IDEO’s former Marketing Director, Asia Markets, Lindsey helped the firm expand across its regional markets, helping to localise its offer for China, India, Japan, and Singapore. Prior to moving to Singapore in 2012, Lindsey spent 3 years in IDEO’s Silicon Valley headquarters supporting its global brand. Before that, she consulted with Silicon Valley startup technology companies in San Francisco. She started her career as a daily newspaper journalist in Colorado’s Rocky Mountains.