Kajal Vatsa

Kajal is Principal and Founder at Heist. Based in Singapore, she leads Heist’s business in the region and works with global and local clients to uncover the fundamental insights needed to keep up with the rapid pace of change in Asia.

Formerly Insights Lead for emerging markets at frog, Kajal leads the design of products, services, and experiences that help businesses establish footholds in new markets, remain relevant across generations, and gain the clarity and confidence needed to create products that deeply connect with consumer needs. She has practiced her craft in more than 23 countries over 15 years. Her extensive client list includes many of the world’s best-known brands, including 3M, Unilever, Coca-Cola, Nestle, P&G, Tata, DBS, and Standard Chartered.