Hui Tse Gan

Hui Tse grew up in Malaysia and moved to Singapore for her university education in Business Administration. Her burning desire to join the creative field brought her into video productions after college, where she gained an appreciation for storytelling, people and design.

As a Trends and Design Researcher at Lawton & Yeo Design Associates in 2006, she provided her clients with deep consumer insights that influenced product development in some of the fastest-growing markets, including China, India and Southeast Asia. Her next role at ASUS Design Singapore paved the way for her to join fellow colleagues in establishing a new design centre in Shanghai in 2010, and to lead a team of Design Researchers for the Chinese market. She was based in China for 6 years – her final two years were spent in Hangzhou where she worked with design, product and business teams to create engaging digital user experience, particularly for mobile, at TMall (Alibaba Group).